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Expertise of research area
brand; communication; consumer; international marketing; marketing; public relations; relationships; strategy; business

<h2 class="heading hide-accessible">Summary</h2>

Our supportive research environment and range of collaborative projects and activities serve to elevate members' research skills and knowledge in order to contribute innovative and impactful ideas to the marketing field. We specialise in Global and Strategic Marketing and Consumer Behaviour, Branding and Communications.

<h2 class="heading hide-accessible">Full description</h2>

<h5><strong>Research proposals</strong></h5> <p>The Marketing Division within Leeds University Business School is interested in receiving proposals in the following areas of research:</p> <p>&nbsp;&ndash; Consumer buying behavior<br /> &nbsp;&ndash;&nbsp;Analysis of consumer heterogeneous preferences and discrete choice analysis<br /> &nbsp;&ndash;&nbsp;Retailing and store choice analysis<br /> &nbsp;&ndash;&nbsp;Branding and brand equity<br /> &nbsp;&ndash;&nbsp;Formulating and implementing sustainability marketing strategies: Bridging the gap<br /> &nbsp;&ndash;&nbsp;Marketing strategy making<br /> &nbsp;&ndash;&nbsp;Emergent marketing strategy and decision making in marketing organizations<br /> &nbsp;&ndash;&nbsp;Corporate responsibility and sustainability<br /> &nbsp;&ndash;&nbsp;Green marketing and advertising<br /> &nbsp;&ndash;&nbsp;Business ethics<br /> &nbsp;&ndash;&nbsp;International marketing<br /> &nbsp;&ndash;&nbsp;Cross cultural buyer-seller relationships<br /> &nbsp;&ndash;&nbsp;Export marketing strategy and performance<br /> &nbsp;&ndash;&nbsp;Sustainable strategies of multinational corporations<br /> &nbsp;&ndash;&nbsp;Standardisation/adaptation of international service offerings<br /> &nbsp;&ndash;&nbsp;International marketing process standardisation/adaptation</p> <h4>Division and research centre further reading:</h4> <p><a href="">Leeds University Business School Marketing Division</a></p> <p><a href="">Global and Strategic Marketing Research Centre</a>&nbsp;(GLOSMARC)</p> <p><a href="">Consumer Data Research Centre</a>&nbsp;(CDRC)</p>

<h2 class="heading">How to apply</h2>

<p>Formal applications for research degree study should be made&nbsp;<a href="">online</a>. Please state clearly the division and research centre you are interested in on the&nbsp;<a href="">locating your research</a>&nbsp;form.</p> <p>If English is not your first language, you must provide evidence that you meet the Leeds University Business School minimum&nbsp;<a href="">English language requirements</a>.</p> <p><em>We welcome applications from all suitably-qualified candidates, but UK black and minority ethnic (BME) researchers are currently under-represented in our Postgraduate Research community, and we would therefore particularly encourage applications from UK BME candidates. All scholarships will be awarded on the basis of merit.</em></p>

<h2 class="heading">Contact details</h2>

<p>For further information please contact the Graduate School Office<br /> e:&nbsp;<a href=""></a>, t: +44 (0)113 343 4596.</p>

<h2 class="heading heading--sm">Linked funding opportunities</h2>