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Marketing

PGR-RA-35

Expertise of research area
brand; communication; consumer; international marketing; marketing; public relations; relationships; strategy; business


Coronavirus information for applicants and offer holders

We hope that by the time you’re ready to start your studies with us the situation with COVID-19 will have eased. However, please be aware, we will continue to review our courses and other elements of the student experience in response to COVID-19 and we may need to adapt our provision to ensure students remain safe. For the most up-to-date information on COVID-19, regularly visit our website, which we will continue to update as the situation changes www.leeds.ac.uk/covid19faqs

<h2 class="heading hide-accessible">Summary</h2>

Our supportive research environment and range of collaborative projects and activities serve to elevate members&#039; research skills and knowledge in order to contribute innovative and impactful ideas to the marketing field. <br /> <br /> We specialise in Global and Strategic Marketing and Consumer Behaviour, Branding and Communications.

<h2 class="heading hide-accessible">Full description</h2>

<h5><strong>Research proposals</strong></h5> <p>The Marketing Division within Leeds University Business School is interested in receiving proposals in the following areas of research:</p> <p>&nbsp;&ndash; Consumer buying behavior<br /> &nbsp;&ndash;&nbsp;Analysis of consumer heterogeneous preferences and discrete choice analysis<br /> &nbsp;&ndash;&nbsp;Retailing and store choice analysis<br /> &nbsp;&ndash;&nbsp;Branding and brand equity<br /> &nbsp;&ndash;&nbsp;Formulating and implementing sustainability marketing strategies: Bridging the gap<br /> &nbsp;&ndash;&nbsp;Marketing strategy making<br /> &nbsp;&ndash;&nbsp;Emergent marketing strategy and decision making in marketing organizations<br /> &nbsp;&ndash;&nbsp;Corporate responsibility and sustainability<br /> &nbsp;&ndash;&nbsp;Green marketing and advertising<br /> &nbsp;&ndash;&nbsp;Business ethics<br /> &nbsp;&ndash;&nbsp;International marketing<br /> &nbsp;&ndash;&nbsp;Cross cultural buyer-seller relationships<br /> &nbsp;&ndash;&nbsp;Export marketing strategy and performance<br /> &nbsp;&ndash;&nbsp;Sustainable strategies of multinational corporations<br /> &nbsp;&ndash;&nbsp;Standardisation/adaptation of international service offerings<br /> &nbsp;&ndash;&nbsp;International marketing process standardisation/adaptation</p> <h4>Division and research centre further reading:</h4> <p><a href="https://business.leeds.ac.uk/divisions-marketing">Leeds University Business School Marketing Division</a></p> <p><a href="https://business.leeds.ac.uk/research-and-innovation/research-centres/glosmarc/">Global and Strategic Marketing Research Centre</a>&nbsp;(GLOSMARC)</p> <p><a href="https://www.cdrc.ac.uk/">Consumer Data Research Centre</a>&nbsp;(CDRC)</p>

<h2 class="heading">How to apply</h2>

<p>Formal applications for research degree study should be made&nbsp;<a href="https://business.leeds.ac.uk/research-degrees-apply/doc/apply-4">online</a>. Please state clearly the division and research centre you are interested in on the&nbsp;<a href="https://business.leeds.ac.uk/research-degrees-apply/doc/locate-research">locating your research</a>&nbsp;form.</p> <p>If English is not your first language, you must provide evidence that you meet the Leeds University Business School minimum&nbsp;<a href="http://business.leeds.ac.uk/research-degrees-apply/doc/entry-requirements-4">English language requirements</a>.</p> <p><em>We welcome applications from all suitably-qualified candidates, but UK black and minority ethnic (BME) researchers are currently under-represented in our Postgraduate Research community, and we would therefore particularly encourage applications from UK BME candidates. All scholarships will be awarded on the basis of merit.</em></p>

<h2 class="heading">Contact details</h2>

<p>For further information please contact the Graduate School Office<br /> e:&nbsp;<a href="mailto:phd@lubs.leeds.ac.uk">phd@lubs.leeds.ac.uk</a>, t: +44 (0)113 343 4596.</p>


<h2 class="heading heading--sm">Linked funding opportunities</h2>