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Marketing

PGR-RA-35

Expertise of research area
brand; business; communication; consumer; international marketing; marketing; public relations; relationships; strategy


Coronavirus information for applicants and offer holders

We hope that by the time you’re ready to start your studies with us the situation with COVID-19 will have eased. However, please be aware, we will continue to review our courses and other elements of the student experience in response to COVID-19 and we may need to adapt our provision to ensure students remain safe. For the most up-to-date information on COVID-19, regularly visit our website, which we will continue to update as the situation changes www.leeds.ac.uk/covid19faqs

<h2 class="heading hide-accessible">Summary</h2>

Our supportive research environment and range of collaborative projects and activities serve to elevate members&#039; research skills and knowledge in order to contribute innovative and impactful ideas to the marketing field. <br /> <br /> We specialise in Global and Strategic Marketing and Consumer Behaviour, Branding and Communications.

<h2 class="heading hide-accessible">Full description</h2>

<h5><strong>Research proposals</strong></h5> <p>The Marketing Department within Leeds University Business School is interested in receiving proposals in the following areas of research:</p> <p>&nbsp;&ndash; Consumer buying behavior<br /> &nbsp;&ndash;&nbsp;Analysis of consumer heterogeneous preferences and discrete choice analysis<br /> &nbsp;&ndash;&nbsp;Retailing and store choice analysis<br /> &nbsp;&ndash;&nbsp;Branding and brand equity<br /> &nbsp;&ndash;&nbsp;Formulating and implementing sustainability marketing strategies: Bridging the gap<br /> &nbsp;&ndash;&nbsp;Marketing strategy making<br /> &nbsp;&ndash;&nbsp;Emergent marketing strategy and decision making in marketing organizations<br /> &nbsp;&ndash;&nbsp;Corporate responsibility and sustainability<br /> &nbsp;&ndash;&nbsp;Green marketing and advertising<br /> &nbsp;&ndash;&nbsp;Business ethics<br /> &nbsp;&ndash;&nbsp;International marketing<br /> &nbsp;&ndash;&nbsp;Cross cultural buyer-seller relationships<br /> &nbsp;&ndash;&nbsp;Export marketing strategy and performance<br /> &nbsp;&ndash;&nbsp;Sustainable strategies of multinational corporations<br /> &nbsp;&ndash;&nbsp;Standardisation/adaptation of international service offerings<br /> &nbsp;&ndash;&nbsp;International marketing process standardisation/adaptation</p> <h4>Department and research centre further reading:</h4> <p><a href="https://business.leeds.ac.uk/departments-marketing">Leeds University Business School Marketing Department</a></p> <p><a href="https://business.leeds.ac.uk/research-and-innovation/research-centres/glosmarc/">Global and Strategic Marketing Research Centre</a>&nbsp;(GLOSMARC)</p> <p><a href="https://www.cdrc.ac.uk/">Consumer Data Research Centre</a>&nbsp;(CDRC)</p>

<h2 class="heading">How to apply</h2>

<p>Formal applications for research degree study should be made&nbsp;<a href="https://business.leeds.ac.uk/research-degrees-apply/doc/apply-4">online</a>. Please state clearly the department and research centre you are interested in on the&nbsp;<a href="https://business.leeds.ac.uk/research-degrees-apply/doc/locate-research">locating your research</a>&nbsp;form.</p> <p>If English is not your first language, you must provide evidence that you meet the Leeds University Business School minimum&nbsp;<a href="http://business.leeds.ac.uk/research-degrees-apply/doc/entry-requirements-4">English language requirements</a>.</p> <p><em>As an international research-intensive university, we welcome students from all walks of life and from across the world. We foster an inclusive environment where all can flourish and prosper, and we are proud of our strong commitment to student education. Across all Faculties we are dedicated to diversifying our community and we welcome the unique contributions that individuals can bring, and particularly encourage applications from, but not limited to Black, Asian, people who belong to a minority ethnic community, people who identify as LGBT+ and people with disabilities. Applicants will always be selected based on merit and ability.</em></p>

<h2 class="heading">Contact details</h2>

<p>For further information please contact the Graduate School Office<br /> e:&nbsp;<a href="mailto:phd@lubs.leeds.ac.uk">phd@lubs.leeds.ac.uk</a>, t: +44 (0)113 343 4596.</p>


<h2 class="heading heading--sm">Linked funding opportunities</h2>