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Choice architecture: nudging food choice behaviour


Key facts

Type of research degree
Application deadline
Ongoing deadline
Country eligibility
International (open to all nationalities, including the UK)
Competition funded
Dr Hannah Ensaff
School of Food Science and Nutrition
<h2 class="heading hide-accessible">Summary</h2>

Choice architecture, the presentation and framing of a choice and its influence on subsequent decision-making behaviour, is well established. Within public health, there is growing impetus behind using choice architecture to &amp;lsquo;nudge&amp;rsquo; behaviour, thereby avoiding strong-armed regulation. Ultimately, appropriate interventions that emphasise the role of nudge strategies and shift individuals&amp;rsquo; food choice behaviour towards better choices will reap benefits in terms of the population&amp;rsquo;s health and wellbeing. The role of choice architecture in promoting better food choice shows promise. However further research is needed, e.g. in understanding unintended consequences and the relative effectiveness of different nudge strategies.<br /> <br /> This PhD will focus on food choice architecture (all aspects of how a food choice is framed, including the relative availability, positioning and presentation) and will investigate nudge strategies to shift food choice and dietary patterns. The work will examine nudge theory and its potential to influence subsequent food selections, through the development of a theory driven public health intervention in a real world setting.<br /> <br /> The research will adopt a mixed methods approach, and the quantitative element will entail the development and subsequent statistical analysis of large datasets of food choice. The qualitative element will comprise data collection (observation, interviews and focus group discussions) and qualitative analysis to explore food choice parameters, and individuals&amp;rsquo; perceptions and perspectives on being nudged.

<h2 class="heading">How to apply</h2>

<p>Formal applications for research degree study should be made online through the&nbsp;<a href="">University&rsquo;s website</a>. Please state clearly in the research information section&nbsp;that the research degree you wish to be considered for is &lsquo;Choice architecture: nudging food choice behaviour&rsquo; as well as&nbsp;<a href="">Dr Hannah Ensaff</a>&nbsp;as your proposed supervisor.</p> <p>If English is not your first language, you must provide evidence that you meet the University&#39;s minimum English language requirements (below).</p> <p><em>We welcome applications from all suitably-qualified candidates, but UK black and minority ethnic (BME) researchers are currently under-represented in our Postgraduate Research community, and we would therefore particularly encourage applications from UK BME candidates. All scholarships will be awarded on the basis of merit.</em></p>

<h2 class="heading heading--sm">Entry requirements</h2>

Applicants to research degree programmes should normally have at least a first class or an upper second class British Bachelors Honours degree (or equivalent) in an appropriate discipline. The criteria for entry for some research degrees may be higher, for example, several faculties, also require a Masters degree. Applicants are advised to check with the relevant School prior to making an application. Applicants who are uncertain about the requirements for a particular research degree are advised to contact the School or Graduate School prior to making an application.

<h2 class="heading heading--sm">English language requirements</h2>

The minimum English language entry requirement for research postgraduate research study is an IELTS of 6.5 overall with at least 6.0 in each component (reading, writing, listening and speaking) or equivalent. The test must be dated within two years of the start date of the course in order to be valid. Some schools and faculties have a higher requirement.

<h2 class="heading">Funding on offer</h2>

<p><strong>Self-Funding Students are welcome to apply.</strong></p> <p><strong>UK&nbsp;students</strong>&nbsp;&ndash;&nbsp;The&nbsp;<a href="">Leeds Doctoral Scholarship (January deadline)</a>&nbsp;is available to UK applicants. &nbsp;<a href="">Alumni Bursary</a> is available to graduates of the University of Leeds.</p> <p><strong>Non-UK students</strong>&nbsp;&ndash;The&nbsp;<a href="">China Scholarship Council - University of Leeds Scholarship</a>&nbsp;is available to nationals of China. The&nbsp;<a href="">Leeds Marshall Scholarship</a>&nbsp;is available to support US citizens. &nbsp;<a href="">Alumni Bursary</a> is available to graduates of the University of Leeds.</p>

<h2 class="heading">Contact details</h2>

<p>For further information regarding your applicaiton, please contact Doctoral College Admissions by email:&nbsp;<a href=""></a>, or by telephone: +44 (0)113 343 5057.</p> <p>For further information regarding the project, please contact Dr Hannah Ensaff by email:&nbsp;&nbsp;<a href=""></a></p>

<h3 class="heading heading--sm">Linked research areas</h3>